"Come on now, we're going to go build a mirror factory first and put out nothing but mirrors for the next year and take a long look in them."
What would you see if you looked closely at how you work? Not just what you do, but how you think? You'd see that, as a knowledge worker, your most valuable asset isn't what you do - it's what you know. Your judgment, instincts, and hard-earned insights.
But your calendar has limits, and your expertise is trapped in your head.
Teams wait for your input. Projects stall for your review. Junior members can't access your decision-making patterns. The constraint on growth isn't effort - it's that you can't be everywhere at once.
Ditto solves this.
What we're building
A Ditto is your personalized AI agent: trained on your work, connected to your live data, and deployable anywhere your help is needed. Ditto learns and shares your unique expertise. We go beyond the explicit information that can be found across the internet and instead focus on curating your tacit knowledge - how you approach problems, what you prioritize, and the nuances that make your work distinctly yours.
As you work together, Ditto authors a context profile that mirrors your personal expertise, capturing your values, insights, and decision-making patterns in a form AI agents can understand and apply. You can then deploy your Ditto across multiple projects simultaneously. Share it with collaborators so they can work with your expertise even when you're not in the room.
Dittos are verified expertise that you can share or sell. We're starting with agency teams sharing internal expert Dittos, then expanding to a marketplace where business authors and thought leaders distribute their judgment to their audiences at scale. Instead of burning out from spreading too thin, you create a network effect that amplifies your impact without diluting your attention.
Ditto multiplies your expertise across every project.
Starting with Workstation
We're launching with Workstation - an agentic document editor designed for multi-agent workflows. Our initial target is agencies juggling multiple client projects, where managers coordinate across teams, tools, and stakeholders.
In Workstation, an agency manager drafting a client proposal can pull in Dittos from their creative director, strategist, and technical lead. As they write, they get real-time input: the creative director weighs in on brand alignment, the strategist refines the approach, and the tech lead flags implementation risks - all without pulling anyone away from their own work.
Our approach
Tacit knowledge, not just information
Most AI tools surface what's documented. Ditto captures how you think: your judgment, your approach, your instincts. The expertise that can't be found on the internet.
Verified expertise that scales
Your Ditto isn't generic AI. It's your knowledge, with your permission to share. When it doesn't know, it says so. When it learns, you approve it. Trust at scale.
Built for real workflows
We're starting with agency document creation: proposals, strategies, reports. The work where expertise bottlenecks hurt most.
Our story
We've run agencies and built projects across industries and time zones for years. We love helping people, but we've hit the same wall everyone hits: senior expertise is the constraint on growth.
We're building Mirror Factory because this bottleneck has defined our careers.
AI makes it solvable for the first time.
The future of work isn't about doing more; it's about making what you know accessible to everyone who needs it.
Our mission is to expand the human capacity for meaningful work.
Reach out at hello@mirrorfactory.com